The Innovation Diaries

Always wanted to be an undercover agent and cause havoc in public?
Then I suggest joining Improv Everywhere’s social network where members are ‘undercover agents’ and have a license to cause scenes of chaos and fun in public places.
That’s right you heard me. Improv Everywhere’s agents create ‘missions’ where agents meet together at a designated public […]

So we know all about the fractional ownership trend: sites such as Bag Borrow or Steal enable fashionistas to rent out the bag of season for a fraction of the retail cost. There are similar services for yachts, holiday homes etc etc. With our trends analyst hat on, we’d say that this […]

With all this discussion about ‘free’ and what it means, we’re looking at a major change in the buying experience in 2008, and one we we’re aiming to dissect at various levels throughout the year. Starting with the smoking gun that many believe started the movement, Radiohead’s “In Rainbows” wasn’t actually about altruism - it […]

Learning from India’s cheapest car
“The Nano is constructed of components that can be built and shipped separately to be assembled in a variety of locations. In effect, the Nano is being sold in kits that are distributed, assembled, and serviced by local entrepreneurs.”
New York Times says innovation is “really hard work”
“The aha moments grow out […]

Paying to see a film without any knowledge of what it is you’ll be seeing and where may be a gamble to some, but for many film enthusiasts this is the kind of thrills that gives them the kicks.
In fact if you are a thrill seeker like me you’ve probably know what I’m talking about […]

Urban Outfitters have hit the marketing nail on its head by using Flickr to interact with their customers. Free advertising for them and also an insightful way to see how their customers use their products.
Flickr is a fantastic and creative tool in connecting with your consumers and most importantly it’s free and […]