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May 02

Taking Out The Logo-Covered Trash

Posted by The Elves on May 2, 2008. Filled under Creativity, Culture, Innovation, Travel.

Over at Signal Vs. Noise they’ve got an interesting little thing on airlines making small tweaks for huge impact, which reminded me of a story we heard from Southwest Airlines …
Collecting empty cups after a landing, flight attendant Rhonda Holley noticed Southwest’s logo printed on the plastic trash bag. Two things struck her - first, […]