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Feb 25

Top Shop Take Note!

Posted by The Elves on February 25, 2008. Filled under Footprint, Retail, Sustainable Innovation.

How does a fashion retail chain stand out in the busy high street? M&S has certainly caught my attention recently by their new social business plan; Plan A, a five-year, 100-point ‘eco’ plan to tackle climate change, reduce waste, safeguard natural resources, trade ethically and build a healthier nation.
One example currently underway is M&S working […]

 

Feb 21

In Defence Of Opposable Thumbs

Posted by The Elves on February 21, 2008. Filled under Innovation, Insight, Sustainable Innovation.

We’ve been using our opposable thumbs and overgrown brains for the purpose of innovating since we came down from the trees and lost our bad posture. And our innovating thumbs have served us well – from first gripping a dye-soaked cave-painting reed, to cuing up Icky Thump on my Nano’s click wheel.
But until recently, I […]

 

Feb 14

Bringing Mongolian Honey To The Masses

Posted by The Elves on February 14, 2008. Filled under Footprint, Foundation, Sustainable Innovation.

We recently completed a rather exciting project with the UN trying to work out how they might bring ethically produced honey from Mongolia to eco-hungry consumers in the UK. Not our average job, so the team made the strategic decision to start by searching high and low for anyone who might have the slightest idea […]