Click here

Feb 28

Flickr = Cool Brand Interaction Tool

Posted by The Elves on February 28, 2008. Filled under Advertising, Fashion, Flickr, Retail, Social Media, Zeitgeist.

Urban Outfitters have hit the marketing nail on its head by using Flickr to interact with their customers. Free advertising for them and also an insightful way to see how their customers use their products.
Flickr is a fantastic and creative tool in connecting with your consumers and most importantly it’s free and […]

 

Feb 25

Top Shop Take Note!

Posted by The Elves on February 25, 2008. Filled under Footprint, Retail, Sustainable Innovation.

How does a fashion retail chain stand out in the busy high street? M&S has certainly caught my attention recently by their new social business plan; Plan A, a five-year, 100-point ‘eco’ plan to tackle climate change, reduce waste, safeguard natural resources, trade ethically and build a healthier nation.
One example currently underway is M&S working […]

 

Feb 11

Muji - A Quick Peak Across the Pacific

Posted by The Elves on February 11, 2008. Filled under Design, Greenhousing, Open Innovation, Retail.

If you are impressed by the Threadless business model and liked Staples Invention Quest but felt it was lacking something, you had best take a seat …
Last night my friend told me about Muji’s new innovation strategy in Japan. Their new CEO wants 30-50% of all new products to come from the public and hey […]