The Innovation Diaries

How Google fuels its Idea Factory
“You can do whatever you want as long as you track it. We have very sophisticated measurement systems at every stage of launch. We have what is called trusted testers. Then beta test, which is forever. We do these 1% launches where we float something out and measure that. We […]

There is something intensely gratifying in discovering how much what you know and what you say is really worth. From the appreciation of colleagues and clients to the respect of friends and family, our self-worth is the venture capital of our personality. But how does that work for companies? Many brands claim coast comfortably along […]

We are very excited as this week we gained 12 new ?What If!ers, and we’ve started knocking down walls and baking cakes ready for their arrival! They come in the form of digital strategists and analysts from the agency Fathom Partners. The acquisition has happened and now the real partnership will begin as we join […]

Social networking for the sick
“The members of PatientsLikeMe don’t just share their experiences anecdotally; they quantify them, breaking down their symptoms and treatments into hard data. They note what hurts, where and for how long. They list their drugs and dosages and score how well they alleviate their symptoms. All this gets compiled over time, […]

Learning from India’s cheapest car
“The Nano is constructed of components that can be built and shipped separately to be assembled in a variety of locations. In effect, the Nano is being sold in kits that are distributed, assembled, and serviced by local entrepreneurs.”
New York Times says innovation is “really hard work”
“The aha moments grow out […]