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May 09

We Are Family

Posted by The Elves on May 9, 2008. Filled under About Us, Culture, Events, Footprint, People.

Friends and family are very important to us at ?What If! so every year we invite them to come hang out with us for an evening and get a better idea what the hell we really do! Last night we had 30 of our favourite people come explore our offices, learn about how we work […]

 

Feb 25

Top Shop Take Note!

Posted by The Elves on February 25, 2008. Filled under Footprint, Retail, Sustainable Innovation.

How does a fashion retail chain stand out in the busy high street? M&S has certainly caught my attention recently by their new social business plan; Plan A, a five-year, 100-point ‘eco’ plan to tackle climate change, reduce waste, safeguard natural resources, trade ethically and build a healthier nation.
One example currently underway is M&S working […]

 

Feb 14

Bringing Mongolian Honey To The Masses

Posted by The Elves on February 14, 2008. Filled under Footprint, Foundation, Sustainable Innovation.

We recently completed a rather exciting project with the UN trying to work out how they might bring ethically produced honey from Mongolia to eco-hungry consumers in the UK. Not our average job, so the team made the strategic decision to start by searching high and low for anyone who might have the slightest idea […]