The Innovation Diaries

To sell its classic Oreo cookies in China, Kraft foods realised that a ‘one size fits all’ approach wasn’t going to work.
The company reformulated the brand for Chinese tastes and also capitalised on the country’s growing appetite for milk by pushing the behaviour of having cookies with milk. Not too proud to compromise the product, […]

What’s more important - to do more, or to do better? That’s a debate that crops up regularly in technology innovation, and a can of worms that’s been opened again by Nicholas Negroponte, founder of the One Laptop Per Child association. He’s accused manufacturers of “a general obesity in the electronics industry”, and it’s quite […]