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Feb 28

Flickr = Cool Brand Interaction Tool

Posted by The Elves on February 28, 2008. Filled under Advertising, Fashion, Flickr, Retail, Social Media, Zeitgeist.

Urban Outfitters have hit the marketing nail on its head by using Flickr to interact with their customers. Free advertising for them and also an insightful way to see how their customers use their products.
Flickr is a fantastic and creative tool in connecting with your consumers and most importantly it’s free and […]

 

Feb 12

Prada Gets Animated

Posted by The Elves on February 12, 2008. Filled under Advertising, Fashion, Innovation.

To advertise Prada’s Spring/Summer 08 collection, the ever-innovative fashion house has produced an animated short. In it, a blank-eyed nymph both models and interacts with the product: a couple of scuttling crabs become shoes and a fish transmogrifies into a handbag. Further blurring the lines between advertising and product, the illustrator […]