The Innovation Diaries

Putting your money where your mouth is remains a delicate balancing act for any brand. Putting your ID where your company’s brand is could be viewed by some as bordering on the insane. Not for Todd Davis. The CEO of LifeLock, an identity-theft prevention company, advertises his social security number on the homepage of LifeLock’s [...]

Your perception of a brand is formulated through all the small interactions you have with it everyday. So how would your opinion of your local shop change if you approached to find it’s delivery van splayed across it’s own disabled parking bays? Each and every small gesture builds our relationship with a given company [...]