The Innovation Diaries

We are very excited as this week we gained 12 new ?What If!ers, and we’ve started knocking down walls and baking cakes ready for their arrival! They come in the form of digital strategists and analysts from the agency Fathom Partners. The acquisition has happened and now the real partnership will begin as we join […]

Urban Outfitters have hit the marketing nail on its head by using Flickr to interact with their customers. Free advertising for them and also an insightful way to see how their customers use their products.
Flickr is a fantastic and creative tool in connecting with your consumers and most importantly it’s free and […]

First, a disclaimer: I’m a huge fan of Michel Gondry. I’ve been following his work since he cut his teeth making TV commercials, around half of my top 10 music videos have him at the helm, and Eternal Sunshine of the Spotless Mind is one of my favourite movies of all time. But still […]

To advertise Prada’s Spring/Summer 08 collection, the ever-innovative fashion house has produced an animated short. In it, a blank-eyed nymph both models and interacts with the product: a couple of scuttling crabs become shoes and a fish transmogrifies into a handbag. Further blurring the lines between advertising and product, the illustrator […]