The Innovation Diaries

I just stumbled across this website by the folks who make the rather nice and rather posh bugaboo baby prams. It contains a list of walks for you to take with your baby all over the world, and is beautifully designed, with each map more a work of art than a simple guide for getting from A to B. These people are truly passionate about what they do.

The website is a great way of connecting with customers after they’ve purchased your product, continuing the conversation online.

Going on, pick a route and get walking - you don’t even need a baby!