The Innovation Diaries

Slow news and the heat getting to journalists’ brains means that it’s time to put together lists of the most influential/cool/powerful people in media. Folks in advertising and TV will have been frantically scanning the MediaGuardian 100 in particular for leads, mates, or (most importantly) themselves.
At ?What If!, we’re much more interested in the alternative [...]

This June a team of intrepid ?!ers took part in the London to Brighton cycle ride. All finished and in total we raised a whopping £4,227.80 for the British Heart Foundation, plus an extra £985.71 in Gift Aid. A big well done to the team, all of whom made the mileage in good spirits….and a [...]

The girls in the Food Is Love team at ?What If! believe that the way to someone’s heart is through their stomach. We also believe that good food helps create good ideas - not only is it hard going trying to work without a good breakfast in your tummy, but there’s the fact [...]

Come join us at the fabulous Roundhouse (seen in all its glory above) in Camden on 25th November to hear inspiring stories from some of the most admired and innovative companies that we have met over the past 7 years through our exclusive TopDog tours. Leaders from the likes of Apple, Bentley, Red Bull, EA [...]

I saw a huge Filofax display in a shop recently and those questions have not left my mind since. In an age when personal planning is done on Google Calendar, Blackberries, mobile phones, in Entourage and Outlook and myriad other places which at least promise some connectivity, what is the attraction of time planning in [...]

Procter & Gamble allow food company to use its packaging
“It is the first time P&G has allowed another company access to its packaging technologies – used in non-food lines such as Pantene shampoo, Tide detergent and Fairy liquid – and could mean changes to hundreds of food lines across the US. The deal has the [...]