The Innovation Diaries

Businessweek’s 50 Most Innovative Companies
“Strong companies understand this, and during a recession, they invest,” says Eric Schmidt, chairman and CEO of Google. “And they get pummeled for it: `How could you do this? You’re arrogant. The world is falling apart.’”

Innovation Lessons from World Of Warcraft
“One of the mantras that a large software development company uses is ‘Fail Often, Fail Fast,’ ” Wartenberg said. “We celebrate mistakes; bring them into the open, because we can’t help fix what we don’t know about.”

Measuring Innovation - The Freakanomics Way
“Are only executives contributing to new projects, or are they bubbling up from the tech developers, customer service staf, and sales team? First, broad participation can indicate that you’ve been successful in creating a culture of risk-taking. Second, if most of the new ideas are strategic in nature, it can mean that you are effectively diffusing the broad vision of the company to all levels.”