Apr 02
Apr 02
Social networking for the sick
“The members of PatientsLikeMe don’t just share their experiences anecdotally; they quantify them, breaking down their symptoms and treatments into hard data. They note what hurts, where and for how long. They list their drugs and dosages and score how well they alleviate their symptoms. All this gets compiled over time, aggregated and crunched into tidy bar graphs and progress curves by the software behind the site. And it’s all open for comparison and analysis. By telling so much, the members of PatientsLikeMe are creating a rich database of disease treatment and patient experience.” (thanks JenniferE)
Fahrenheit 212 buys into social media for mums
“While that may not seem like a lot, Fahrenheit CEO Geoff Vuleta said that marketers’ view of Alpha Moms as “tastemakers” puts the Web site in a position of influence as it expands commercially. In fact, he’s willing to bet most of his paycheck on it.”
YouTube introduces new audience measurement tool
“We know a lot of data about video consumption and we want to give some of that back,” Jacobi said. “A lot of bands use the site, and YouTube Insight is a very easy way to work out where in the world your fans are. That’s very important for planning, marketing and touring, and helps tailor their product.”
New York Times on tech companies and open innovation
“One of the oldest barriers to innovation is “Not Invented Here,” a persistent bias of even the most creative people toward their own creations and against those of people who work for other companies. To help counteract N.I.H., large corporations have promoted technology alliances with rivals, as well as the concept of “open innovation,” to draw on a wider circle of big brains — not on their payroll — to work on core technical problems. These efforts arise from the recognition that no single innovator or team, no matter how loyal to an employer or successful in the market, has a monopoly on wisdom.”