Mar 27
Mar 27
Scott Anthony wrote a thought-poking post on the question of whether there is such a thing as innovation running away with the fairies. Entertaining as the post is - making fun of buttons to start cars rather than keys (will this be the nail in the coffin of promotional key ring manufacturers, or will they innovate in turn, I wonder?) - it is the comments to his post that are your real prompt and reward for reading it.
The first comment pleasantly muses “Starting point of innovation has not to be what is wrong with the current alone, but also what is new with the new”. I suspect this is a thoroughly enjoyable debate to kick start - any takers?
So is fixing problems incrementally not really innovation? It’s impossible to understand what problems we don’t really get yet (known knowns and unknown knowns) so people can be happy with innovation that just solves their gripes, rather than fixes a problem they never knew existed. Eventually could the “fixing things” style of innovation hit a brick wall and only the “what is new with the new” will be interesting at all?