The Innovation Diaries

Now, everyone knows that the only reason people ever smoked was to attract members of the opposite sex. And with the smoking ban has now well and truly with us, there’s not only a hole left in people’s hearts, but in their pockets as well.

London-based on Tank Form working from (where else) Malborough St are aiming to fill at a few of those holes with their range of classic novels, weighing in at the same size as your average 20 pack, and sure to get some serious disapprovals next time you get the bus. And so long as you’re lusting after the right type of person, Kafka should be just as impressive to them as a packet of Lucky Stripes would have been … A triumph of beautiful design meeting classic content.