The Innovation Diaries

To advertise Prada’s Spring/Summer 08 collection, the ever-innovative fashion house has produced an animated short. In it, a blank-eyed nymph both models and interacts with the product: a couple of scuttling crabs become shoes and a fish transmogrifies into a handbag. Further blurring the lines between advertising and product, the illustrator behind the short – James Jean – has also worked on Prada prints and bags for this season, as well producing the backdrop for catwalk shows and in-store decoration.

Whilst we have NO IDEA what the film actually means, it beats the usual grumpy-looking models staring out from the pages of Vogue.